China’s most valuable company is not a tech giant but liquor producer Kweichow Moutai. Innovation, diversification and digitalization are the key ingredients for Moutai’s success.

Just recently, the Chinese baijiu brand Moutai (or Maotai) was awarded the most valuable spirits brand worldwide the sixth time in a row. According to CNN, Kweichow Moutai is China’s most valuable, non-tech company and worth 421 billion US-dollars. So what´s the secret of success of this luxurious liquor brand that is considered China’s “liquid gold”, sells for hundreds of dollars a bottle and has its origins date back to around 2000 years ago?

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