Here is a list of some of my research work:

Yu, P., Yue P. & Bobik, M. (2023). How to Improve the Brand Equity of Beauty Products through E-commerce Live Streaming in China. In Qalati, Sikandar Ali, et al. (Ed.), Strengthening SME Performance Through Social Media Adoption and Usage (pp 73-95). IGI Global.
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Yu, P., Bobik, M., & Qiu, S. (2023). Innovative Marketing of Chinese Baijiu for Online and Offline Markets: A Case Study of Wuliangye and Moutai. In H. Dinana (Ed.), Marketing and Advertising in the Online-to-Offline (O2O) World (pp. 224-246). IGI Global.
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Yu, P., Bobik, M., Zhou, Y., & Wang, H. (2023). Understanding the Power of Sensory Marketing in Wine Culture Promotion: A Case Study on the Globalized Wine Market in China. In M. Gupta, P. Jindal, & S. Bansal (Ed.), Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (pp. 146-168). IGI Global.
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Bobik, M. (2015). Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China. Anchor Academic Publishing
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China’s Tourism Industry: A Future Outlook, Melanie Bobik
GRIN Verlag (2012)
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Entering the Wine Industry in China, Melanie Bobik
GRIN Verlag (2011)
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Organic Agriculture in Poland: Chances and Challenges, Melanie Bobik
GRIN Verlag (2010)
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The Grammaticalization of Verbs. Verbs as Sources of Grammatical Change, Melanie Bobik
GRIN Verlag (2004)
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Kinder und Fernsehwerbung: Strategien der Werbeproduzenten und deren Auswirkungen, Melanie Bobik
GRIN Verlag (2003)
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English and German Tense Aspect Systems: A Comparison, Melanie Bobik
GRIN Verlag (2003)
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