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Melanie Bobik, MBA, M.A. is a marketing communications expert, researcher, linguist and university lecturer.

Her international work experience includes managerial roles at multinationals as well as medium sized companies in Europe and Asia. Melanie Bobik was officially awarded for her branding and marketing concept of famous polar bear cub “Knut” of the Berlin zoo, which laid ground for animal marketing.

Her book “Thirst for Wine – Inside China`s Wine Industry” was the first one to outline successful marketing strategies for imported wine in China.

Besides her professional work, she is active as an independent researcher on business topics and publisher of academic papers and market surveys.
Further, she is a presenter and lecturer and engagements include universities in Germany and China.

Focus areas:

• Digital marketing
  
• Communications
  
• Brand management
• Consumer markets
• Market research in Europe and China

Work languages: English, German