Young consumers have high expectations and constantly seek new product experiences. A new paper reveals their demands and how imported-wine marketers can meet them with innovative promotion tools, such as a multisensory buying experience.
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China’s most valuable company is not a tech giant but liquor producer Kweichow Moutai. Innovation, diversification and digitalization are the key ingredients for Moutai’s success.
Just recently, the Chinese baijiu brand Moutai (or Maotai) was awarded the most valuable spirits brand worldwide the sixth time in a row. According to CNN, Kweichow Moutai is China’s most valuable, non-tech company and worth 421 billion US-dollars. So what´s the secret of success of this luxurious liquor brand that is considered China’s “liquid gold”, sells for hundreds of dollars a bottle and has its origins date back to around 2000 years ago?
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With the global e-commerce market currently at 4,9 trillion US dollars China’s digital economy accounts for around 40% of it. Further growth is predicted due to an integrated digital ecosystem that makes mobile commerce a uniquely convenient experience.
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A recent industry report discloses that Shanghai counts the most coffee outlets worldwide. But how did a nation of tea drinkers turn into an enthusiastic lover of the black brew?
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When it comes to chocolate, certain global market trends persist: Consumption is higher in winter than in summer, sales volumes are generally higher in Western countries, and the appetite for chocolate is growing worldwide.
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Not a day passes without news about how China is turning itself into a trailblazer of digital technology and AI (Artificial Intelligence). At this year’s World Internet Conference (WIC) held in Wuzhen, Zhejiang province, hundreds of new online-based technology solutions were presented by various global players.
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Marketing in China: What´s New? 