The Power of Sensory Marketing in Wine Promotion

Young consumers have high expectations and constantly seek new product experiences. A new paper reveals their demands and how imported-wine marketers can meet them with innovative promotion tools, such as a multisensory buying experience.

Mela11/20/202211/20/2022

Fashion, Shanghai

All in or Nothing: adidas aims to be China’s No.1 Sports Brand

New adidas store in Shanghai’s Nanjing road is opening soon

How is adidas doing in China? Last year, the German sportswear company announced its goal to establish 8500 stores in China by 2015. This year saw factory workers of a Chinese supplier to adidas protest against unfair wages and a lack of social insurance.

Continue reading “All in or Nothing: adidas aims to be China’s No.1 Sports Brand”

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Marketing in China: What´s New?

by Melanie Bobik

Tag: Chinese consumer

The Power of Sensory Marketing in Wine Promotion

All in or Nothing: adidas aims to be China’s No.1 Sports Brand