Young consumers have high expectations and constantly seek new product experiences. A new paper reveals their demands and how imported-wine marketers can meet them with innovative promotion tools, such as a multisensory buying experience.
CONTINUE READING
A recent industry report discloses that Shanghai counts the most coffee outlets worldwide. But how did a nation of tea drinkers turn into an enthusiastic lover of the black brew?
Continue reading “Shanghai is World’s Coffee Capital”
When it comes to chocolate, certain global market trends persist: Consumption is higher in winter than in summer, sales volumes are generally higher in Western countries, and the appetite for chocolate is growing worldwide.
Continue reading
Marketing in China: What´s New? 