With the rapid growth of luxury goods in China, international fashion brands address their marketing messages to Asian consumers and hire more and more Asian faces to present and promote their clothes and accessories on the catwalk and in ad campaigns.
Continue reading “Fashion’s New Faces – the Rise of the Chinese Top Model”
How is adidas doing in China? Last year, the German sportswear company announced its goal to establish 8500 stores in China by 2015. This year saw factory workers of a Chinese supplier to adidas protest against unfair wages and a lack of social insurance.
Continue reading “All in or Nothing: adidas aims to be China’s No.1 Sports Brand”
Enormous investments have been put into China’s film industry and the efforts paid off: In 2012 China became the second largest movie market after the US, thus having overtaken Japan. Box office earnings were at around 17 billion Chinese Yuan (approx. 2 billion Euros). If the craze continues, China will be the biggest film market worldwide in a few years.
Continue reading “China’s Movie Industry – the Asian Hollywood?”
Marketing in China: What´s New? 